Humana; July 2021 - present

• Define and develop digital content that fosters brand loyalty and engagement while aligning with business goals

• Create seamless Medicare and Medicaid member user experiences and alleviate member pain points through strategic communication

• Collaborate with UX/UI teams and business stakeholders to ensure unified design and content spanning multiple projects

Aetna, a CVS Company; Oct. 2018 - July 2021

• Developed, integrated, and enhanced multi-channel campaigns to attract, convert, and retain consumers in a challenging healthcare industry

• Played a leading role in cross functional Marketing team to achieve business goals related to state-wide Medicaid Program while developing strong relationships with third party business partners

• Identified problems and opportunities while extracting insights from consumer data to develop recommendations for successful marketing objectives and tactics that will drive membership growth

• Executed targeted and compelling communication from concept to completion based on member analytics using all marketing channels

• Wrote and revised member materials including letters, postcards, brochures, call/radio scripts, billboards, SMS and email campaigns and more needed to communicate benefits, news, and/or health education with the support of social media campaigns, print media, and public relations

The Lace Pen; Jan. 2016 - July 2021

• Collaborate with clients to develop innovative marketing campaigns and strategies with accompanying copy and adapting copy to clients’ needs through various communication channels including email, web, print, and social media

• Create dynamic and persuasive copy related to marketing goals for companies like Jelly Belly, AHAVA, X-Lash, Mamounia Beauty, and Healthy Finds

• Assist small businesses in complete brand transformations by offering market education, researching target markets, and assisting in new creation of marketing materials

Sage Tree LLC; March 2018 - July 2018

• Created and edited product descriptions, along with enhanced content on Amazon, Wayfair, and Costco websites for various national and international clients, including recognized CPG brands

• Developed and executed ongoing marketing plans for clients based on market segmentation, analysis, and product positioning

• Managed all technical and digital aspects of accounts through Amazon while forming and maintaining vendor relationships

Raunak Entertainment; June 2014 - Jan. 2016

• Assisted in creating a higher level of brand awareness by updating marketing materials such as rack cards, logos, and event materials

• Transformed website content, copy using SEO integration, employee profiles, and client contracts

• Created advertising campaigns to boost awareness in a competitive wedding entertainment industry using email marketing, interactive social media tools, and wedding industry trade shows

ULTA Beauty; Nov. 2013 - Dec. 2015

• Created training manuals of company processes ensuring easy instruction and grammar excellency

• Provided forecasts and planning for new, as well as existing products for future orders and/or promotions

• Executed and maintained supply orders through SAP using advanced excel spreadsheets for salons while developing vendor relationships and contacts across all brands